Build on your Relationship with Existing & Past Clients!
Google is NOT the best use of your marketing budget and should NOT have the first call on your marketing budget! Your best opportunities to win better business are your existing and past customers. Do you keep track of them and keep in touch?
Our CRM partner, Grant Melrose, set off an email newsletter targeted to existing and past customers. The next day his client's MD rang in amazement, "we are getting excellent leads and one has serious value!". The emailer software was sending the newsletters out steadily - so the calls kept coming.
You should already know your best prospects - they have all done business with you. The best return on your marketing time is to exploit your existing customer relationships.
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